Digital Marketing
Digital Marketing

6th February 2019

The Advances in Digital Marketing

Digital marketing has evolved from a simple online advertising campaign to a much more technology advanced, analytical based and interactive marketing strategy for successful businesses worldwide.

Constantly evolving, digital marketing strategies continue to advance and take on a different look every year. Digital marketing has come a long way from its humble origins—and it may leave many professionals asking, “What is digital marketing in 2019?” Today, experts define it in various ways. But basically, digital marketing is the promotion of products or brands via one or more digital channels, including search engines, websites, social media and email. Executing digital marketing successfully requires doing a number of things right.

Search Engine Optimization (SEO)

SEO can help to drive traffic to your website.  SEO is defined as the process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.

Content Marketing

The content on your website should be engaging and interesting.  Content marketing uses creative and original content for the purpose of generating brand awareness, traffic growth, lead generation and targeting customers.

Email Marketing

Many businesses use email marketing as a way of communicating with their audiences. Email is often used to promote content, showcase discounts and events, and direct people towards a website.

Social Media Marketing

Social media is a great way to promote your brand and your content to increase brand awareness, drive traffic, and generate leads for your business.

Pay-Per-Click (PPC)

Pay-per-click is a way to drive traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.

Having a solid digital marketing plan in place can help your business meet customers where they are online and maximize your marketing budget.

Good marketing will attract your potential website visitors.

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.  While the variables in a digital marketing strategy may be numerous, the following elements are each an essential part of a successful digital marketing strategy.
Your website is a vital piece of your digital marketing strategy. For maximum impact, a website should be responsive to any device, publish relevant and up-to-date content, clearly communicate your company’s brand and values, include product-specific landing pages for PPC efforts and integrate with marketing automation tools.

Related Articles

Vale of Glamorgan Website Designer

Vale of Glamorgan Website Designer

Bespoke websites to meet your requirements – Affordable web design pricing, hosting & website maintenance, ecommerce solutions for business. Services: content marketing and social media marketing for your company.

Facebook Page vs Group

Facebook Page vs Group

Any business, be it a small local business or a large national company, needs a quality Facebook page. I’ll show you what you need to do to achieve a quality Facebook page.

Facebook Page vs Group

Facebook Page vs Group

Any business, be it a small local business or a large national company, needs a quality Facebook page. I’ll show you what you need to do to achieve a quality Facebook page.

Related Articles:

Facebook Page vs Group

Facebook Page vs Group

Which is Better for your Business, Club or Organisation When a business or organisation decides to join Facebook, it can either do it through a page or a group. What is the difference between the...

read more
Website Maintenance

Website Maintenance

Major Web Design doesn't just design your website and leave you to it.  Major Web Design's monthly website maintenance package is designed to be as simple as possible whilst offering the very best...

read more