The Importance of SEO

The Importance of SEO

5th December 2019

The Importance of SEO (Search Engine Optimisation)

This post is going to talk about the importance of SEO, which stands for ‘search engine optimisation’. We will look at the benefits of doing SEO weekly on your website, the disadvantages of not conducting SEO, and the consequences of ceasing to conduct SEO weekly on your site.

Importance of SEO

  • SEO is critical for growing website traffic, dominating your market and growing your customer base
  • SEO is important for Google to recognize and rank your website more often in search results
  • Without conducting SEO on your website, it is very likely that your website traffic will stay stagnant and could even decrease if one of your competitors decides to undertake a strong SEO campaign

Defining SEO

SEO stands for search engine optimisation and is the process by which websites can optimize their content in order to rank higher on search engines such as Google and attract more visitors to their website.

Why is SEO Important?

Conducting SEO work on your website weekly is highly important to the overall success of your website. It ensures that your website’s layout and content are optimised to take advantage of everything that both visitors and Google are looking for in your website. A website that utilises quality SEO will find itself increasing their traffic and ranking above competitors who do not have the same level and frequency of SEO work being done.

Alternatively, a website that does not utilise SEO will find their traffic stagnate at best, and likely will drop each month. Any website that wants to gain additional visitors per month should utilise SEO services that conduct work on their website each week. Publishing new, SEO optimised, content regularly to your website is a major part of the SEO process as it shows Google that your website is active and contains fresh content when compared to websites that only update annually or that have not been updated since it was created.

Why Does Google Care About SEO?

Google cares immensely about how optimized your website is for their search engine. They need to be able to identify what your website is all about, and what topics and questions can be answered by each of the pages on the website. Google wants to provider search engine users with the best answers to their searches. If Google can’t determine what questions your pages can answer, it won’t send people to them.

I have heard it said that “Good content will rise to the top” and while that is partly true, good content is only half the equation. If Google doesn’t know what the content is talking about, it won’t be able to send traffic to that content.

Will My Website Get Traffic Without SEO?

Without any kind of SEO or other traffic generation service your website will likely get a very small portion of traffic each week.

Likely the largest source of traffic without utilizing SEO will be visitors who already know your website exists and are looking for your specific company. Potential visitors that are searching for the services that your company offers will visit a competitor’s website that has better SEO. This means that your website is missing out on a massive source of traffic.

Keyword Research

I will gather hundreds of different keywords and pull a number of metrics to determine a keyword’s potential value. These include search volume and other different variables in order to determine how valuable these keywords are for different pages on your website.

On-Site Optimization

I will strategically recommend how to implement the SEO strategy onto your website’s pages. From there, I will audit your site’s overall structure and functionality, making the site’s experience ideal for both Google and your end users, who is your potential customer or client. User experience and SEO go hand in hand and it will improve your ability to rank highly in searches online.

Google Maps & Local Pack SEO

For businesses that have a physical location, e.g. retail and restaurants, a big part of driving search engine traffic to your website is competing in Google’s local search pack and on Google Maps. My process includes editing your local listings and populating them with search-engine friendly content, as well as reporting on local traffic, reviews and local links.

Link Building

For businesses that have a physical location, e.g. retail and restaurants, a big part of driving search engine traffic to your website is competing in Google’s local search pack and on Google Maps. My process includes editing your local listings and populating them with search-engine friendly content, as well as reporting on local traffic, reviews and local links.

Content Strategy

The best way to build domain authority is to create well-written, quality content that will generate both links as well as shares on social media. I can help your business by coming up with a strategy and putting out content that will help bring traffic to your website.

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